The charter market at the time was dominated by privately-owned vessels bouncing between the Mediterranean and Caribbean with no real business-driven players offering ultra-luxury expedition cruises, which only really existed in the form of smaller, luxury commercial cruise lines. Project Yard 910 was the vision of a French shipowner who spied a growing market for luxury experiential cruising. Read More / The biggest superyachts ever sold at auction
With construction on the hull, superstructure, and most of the crew areas now complete, a new owner will have carte blanche to finish the boat however they wish, be it as a globe-trotting superyacht explorer, research vessel or floating hotel (and there were even talks of turning her into a casino). Lying in Trieste at the Fincantieri shipyard, the yacht, codenamed Yard 910, is one of the largest conversion projects to date and is soon to be the biggest yacht ever sold at auction. But when you have a 120m ice-classed hull, listed at auction with no reserve and delivery in 18-months, it is sure to shake up the market. After all, luxury property has been sold in this way for years, and what are yachts if not uber-luxe floating homes. Selling a yacht at auction might be unconventional but it's not an entirely wild concept.
As Y910 prepares to go under the hammer in what will be the largest auction in yachting history, we speak to the team behind the ground-breaking vessel as it lies in Italy awaiting a new owner.
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